Solutions · Cities & Destinations

Help visitors find more of what makes your destination special.

Bring local discovery, multilingual assistance and participating businesses into one easy-to-open experience — across streets, attractions and visitor touchpoints.

See how they work together
Two visitors on a wet high street at dusk looking at a phone by lit shopfronts, a tap-or-scan sign on the lamppost and a bus passing

Before Morfus

What gets in the way today

  • Visitors see the landmarks and miss the rest

    People arrive knowing a handful of famous places. The independent cafés, markets and workshops a street away rarely make the list.

  • Local businesses are hard to find as a group

    Each business has its own website, social account and opening hours. There is no single place a visitor can check while standing on the street.

  • The destination can't see what visitors wanted

    Footfall counts show how many people came. They don't show what those people were looking for, or which questions went unanswered.

Relevant Morfus modules

Start with one. Add others when they earn their place.

Working together

One visitor, one afternoon in town.

A visitor on a high street asks what is worth doing nearby. Each product hands what it knows to the next.

  1. Visitors and a school group passing through ornate black-and-gold park gates between tall stone pillars on a sunny day, trees in full leaf beyond
    01Experience · MorfBot

    A visitor asks what's nearby

    They scan a sign on a lamppost and ask, in their own language, for somewhere quiet to eat. The answer comes from the destination's own listings.

  2. A café table laid for afternoon tea with a cake stand, teapot and cups, teal bar stools and a bottle of sparkling wine on ice behind
    02Ads · Verified

    A participating café makes an offer

    A clearly labelled offer from a café round the corner appears beside the unsponsored options. The visitor claims it, and staff check it at the counter.

  3. 03Analytics

    The destination sees what people asked for

    The team reviews the questions and redemptions the deployment recorded — including what visitors asked for and couldn't find.

  • Visitors find more than the landmarks.
  • Participating businesses reach people already nearby.
  • The destination learns what visitors actually wanted.

Illustrative connected workflow — integration required. Which connections you get depends on your deployment.

Deployment

A clear starting point. A practical deployment plan.

Choose the module or workflow you need. We agree the content, hardware and connections, set it up and test it, then review what the deployment shows.

  1. 01

    Choose

    Decide which module or workflow addresses the outcome you want to improve.

  2. 02

    Scope

    Agree the content, hardware and connections your deployment actually needs.

  3. 03

    Set up and test

    We set it up and check it works in your place.

  4. 04

    Launch and review

    Go live, then review what the deployment records and what to adjust.

An installer fixing a tap-or-scan sign to a lobby pillar while a smiling manager follows a four-step setup checklist on a tablet

Running today

~760,000

visitors a month connect through Morfus across Oxford Street, Bond Street, Regent Street, Westminster and Television Centre — with nothing downloaded.

Monthly count of visitors passing through Morfus networks and pages at the named London sites. Not unique people, not transactions.

Tell us about your destination.

Tell us which streets, attractions and businesses you want to bring together. We will scope the products, content and connections your deployment would need.

See how they work together