Morfus Analytics · What your records actually show

Find out what people kept asking for.

Morfus Analytics puts three things in one place: what people asked about, what they looked at, and what they actually did. It works from the sources you connect — and where it has no data, it says so on the view instead of quietly leaving the gap out.

  • Live · within available sources
See it in the unified platform
A smiling café operator holding up a tablet showing a dashboard of charts, her café counter and plants behind her

How it works

From a question to a useful next step

You decide which sources it reads. It sorts those records into a few clear views. Then a person looks at the pattern and decides what to change.

  1. Example only

    Sources

    Questions asked

    ✓

    Pages visited

    ✓

    Booking system

    Unavailable

    01Sources you agree to

    We agree up front which of your systems it reads. Anything we cannot read is marked as unavailable on the view, not quietly dropped from it.

  2. Example only

    Questions · Engagement · Outcomes

    Example shape only. No real figures.

    02A few clear views

    Those records are sorted into three things: what people asked about, what they looked at, and what they actually did.

  3. Example only

    Review

    Asked again and again

    Breakfast times

    Your decision

    Rewrite the dining page

    03A person decides

    You read the pattern and decide what to change. The reporting informs the decision. It does not make it for you.

Not every system you run can be connected, and we confirm which ones for your deployment. Two things happening together is also not proof that one caused the other — we will not present it as though it were.

What it does

The functions you actually deploy

See what people are asking for.

The questions and interests that keep coming up, so you can tell what your own information is missing.

Follow what they looked at.

Which pages and paths people actually used inside your experience.

See what came of it.

Bookings, requests, campaigns and redemptions, where those events are available to us.

Give each team its own view.

An operator, a partner business and a destination team need different things — and different levels of access.

Use cases

Three deployments, three different workflows

A bright hotel function room set with rows of timber chairs and a few tables, a cove of blue light around the ceiling

A hotel rewrites information people keep asking about

The same question comes up again and again. The reporting shows how often. The hotel rewrites the page instead of hiring someone to keep answering it.

A crowd of visitors on Westminster Bridge beside ornate lamp posts, the Houses of Parliament and Big Ben behind

A destination spots demand for indoor things to do

Recorded interest shows what visitors look for when the weather turns, which tells the destination which providers are worth bringing into the programme.

A grand restaurant dining room seen from above, tables laid with white cloths between tall columns and arched windows

A campaign team looks at what a promotion recorded

Campaign activity and redemptions reviewed side by side. This shows what the programme recorded. It does not by itself prove the promotion earned you extra money.

Deploying Morfus AnalyticsOn its own, with Morfus, and getting startedWhat a deployment needs, what connecting other Morfus modules adds, and the steps to get started.View page →

Talk to us about Morfus Analytics

Tell us what you operate and what you want to improve. We will scope the knowledge, actions and connections your deployment would need.

Live · within available sources